Coronavirus: consume in the next world

Posted May 10, 2020 at 6.30 p.m.- Updated May 11, 2020 at 11:40 a.m.

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The health and economic crisis does not affect all French people equally.Consumer behavior has changed for a long time and is shaping a France cut in two.

On May 11, the date of reopening of non-food businesses and many services, the desire of the French to break with confinement is undoubtedly as strong as the need for a haircut."The appointment books of the 60,000 hairdressing salons, including those of our members, were filled as soon as the Prime Minister's announcements were made, ”confirms the National Union of Hairdressing Companies, one of the main unions in the profession.It is not just the length of the bangs that has changed in the space of two months; the mindset and behavior of consumers are coming out of this ordeal for a long time.

After refocusing on themselves, doing their shopping remotely and, for some, spending their days jogging in front of the TV, “are people going to come back to our stores? “Asks Emmanuel Le Roch, the general delegate of Procos.This federation brings together more than 300 specialized brands and their 60,000 points of sale, particularly in fashion shunned by 90% of consumers, despite the many sales sites in line remained active during the closures.And what will it be, in the months to come, in catering, transport, tourism, or culture?

From the outset, it is a country cut in two which is now resuming the way of the stores.Green or red, the departments remain more or less under cover.The economic crisis, which is added to the health crisis, does not affects all French people equally It has deprived more than 12 million people of employment or part-time unemployment since mid-March Despite state support, 31% of French people say that their personal income is impacted , according to a survey by the Kantar Institute, carried out in mid-April.Even before the outbreak of Covid-19 in their daily lives, a third of households were already struggling to make ends meet.

Posted Date: 2020-09-03

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